Experience

The Shannon Company

• Australia
• Advertising Services
• 1 - 100 Employee

• Communications and strategy director

  • Sep 2021 - Present



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Head Of Content

  • Aug 2019 - Sep 2021



Deakin University

• Australia
• Higher Education
• 700 & Above Employee

• Communications Strategy Manager

  • Jan 2018 - Jul 2019



One Green Bean

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Strategist

  • Oct 2014 - Sep 2017

  Key Clients: Coca-Cola, Toyota, Tourism Australia, Woolworths, Maurice Blackburn, nbnTM, HCF Insurance,, Destination Queenstown, Uber, Lion Co- Lead brand and digital strategy and planning across the majority of One Green Bean’s tier 1 clients- Provided campaign oversight and brand guardianship to ensure strategic alignment and delivery against key business objectives- Created and facilitated quarterly client inspiration workshop on digital, social, content and influencers to position the agency as thought leaders in the industry- Strategically lead and won a number of new business over the 3 years, including Lion Co (James Boags, 4X Summer Bright), Tourism Australia, Uber, Destination Queenstown and Western Sydney University



Society Social

• Senior Social & Content Strategy

  • Jan 2013 - Jul 2014

  Key Clients: Federal Government, NSW Government, H&M, Nova FM, Jack Daniels, Microsoft- Lead social media strategy and planning across all key MediaBrands accounts, responsible for an annual revenue of $1.5m (FY ‘13/’14) for the agency- Lead strategy team workshops to up-skill the MediaBrands group of agencies on social media best practices, KPI setting and social behavior research Key Clients: Federal Government, NSW Government, H&M, Nova FM, Jack Daniels, Microsoft- Lead social media strategy and planning across all key MediaBrands accounts, responsible for an annual revenue of $1.5m (FY ‘13/’14) for the agency- Lead strategy team workshops to up-skill the MediaBrands group of agencies on social media best practices, KPI setting and social behavior research



The Conscience Organisation

• Australia
• Advertising Services
• 1 - 100 Employee

• Planner

  • Dec 2012 - Jan 2014

  Key clients: Nestle, Stuart Alexander, The Iconic, Optus, BBC - Developed always-on as well as executional campaign strategies for social media across key accounts- Lead and won a number of new business pitches, responsible for managing the pitch team, leading strategic approach as well as managing internal and external budget and resources

• Social and Content Manager

  • Apr 2011 - Dec 2012

  Key clients: Coca-Cola, Nestle, NRMA, BBC, Westfield, Optus, The Iconic, Stuart Alexander- Responsible for key client campaigns and projects from conception to completion, including project scoping, consumer insights research, social media, digital and creative strategy, connections planning, wire framing, copywriting, project management, digital production as well as post campaign analytics and presentations- Managed internal team of content directors, designers, editors and post production team to ensure all projects are delivered on brief and within scoped budgets



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Account Executive

  • Sep 2009 - Mar 2011

  Responsible for media planning, optimizations, execution and post campaign analysis for clients, ensuring all campaigns are on time, on brief and on budget Responsible for media planning, optimizations, execution and post campaign analysis for clients, ensuring all campaigns are on time, on brief and on budget