The Lab is a new experiential learning environment in the School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. The Lab is home to a group of youth-driven, culturally relevant agencies made up of multi-disciplinary student teams led by world-class faculty. Agencies in The Lab collaborate on integrated campaign projects with client sponsors such as Amazon, Dell Technologies, Circuit of the Americas and Molson Coors Beverage Company. This engagement helps prepare students for careers in advertising, media or public relations by providing them with critical thinking skills and real-world experience.
