Overview

We take immense pride in introducing to you ““The Ethnic Story”. After much planning and hard work, TheEthnicStory.Com launched on August 28, 2015. Indian handicrafts are exquisite and valued worldwide. Every Indian state has a variety of handicrafts reflecting their enormous history and religious values and owning a piece of such magnificence is a matter of pride. This is the very fact that led to the conception of the eCommerce start-up “The Ethnic Story”. We at The Ethnic Story want to change the way Indian Handicrafts are perceived globally in terms of quality and design and enable economic and social upliftment of the artisan community