>> Featuring creative ideas perfectly curated for niche clients looking at Indian and fusion couture designs << Forged from the desire to leave an indelible mark on the growing experimental menswear and womenswear segment in Pune, The Dress Rehearsal, founded in September 2016, is the brainchild of two women who had the gumption to turn their vision into their profession. Apeksha Shah and Tejal Kothari have always been mavericks in their own right; their personas have reflected in their work since inception. Breaking away from the hackneyed norms of the city, they unveiled their inaugural fall winter 2017 collection at a vacant and stylishly renovated warehouse. Their styles can best be described as a wearable and chic amalgamation of conventional Indian influences infused with contemporary urban designs. Having garnered a loyal and prominent client base in a short span of time, the two have now set their sights on branching out into other avenues as well – bespoke suits and formal wear for men and women on the top of that list. Continually adapting to ephemeral fashion trends, they envisage their repertoire will eventually stand true to their company motto – "a dress for every address".
