The Digital Academy, established in 2015, to concentrate on three key disciplines: 1. Recruitment Marketing 2. Recruitment Advertising 3. Social Recruitment Training Recruitment Marketing Recruitment marketing is in a nutshell: - Developing an Employer Value Proposition and Employer Brand to create your companies Talent Brand. - Positioning your company as an Employer of Choice, by o Developing content to communicate your talent brand. o Executing a strategy to deliver that content in the correct context. - Creating your unique Talent Community - Maximising the experience of Candidates and Employees Recruitment Advertising: Recruitment advertising has three main channels that Employers of Choice need to deliver consistently: 1 Talent Brand Advertising This is the channel for delivering and building Talent Communities, where you have people engaging with your Talent Brand. 2 Programmatic Job Advertising This is advertising specific Jobs or Job Categories to enable a company to receive applications and fill 3 Employee and Talent Community Referrals Using your existing employee base and Talent Communities to grow your levels of engagement and build your Talent Brand. Social Recruitment Training The Digital Academy has developed a one day, turnkey solution that assists HR and Recruitment teams to: - Develop a Talent Brand, Employer Brand and Employer Value Proposition - Position you as an Employer of Choice - Learn how to make engaging content - Drive that content with the Digital Academy’s Context Methodology - Enable you to build Talent Communities - Develop recruitment funnelling strategies - Learn which platforms are right for you. - Maximise your candidate and employer experience. The net effect is to make - Time to Hire – Shorter - Cost per Hire – Lower - Retention Length - longer
