Overview

The Customer Journey Game is an interactive business board game designed to promote employee engagement in building a customer-centric culture in organizations. With an innovative design, the game board replicates the stages of a customer journey, as well as the many touch points along the way. The game enhances understanding of the end-to-end customer journey by emphazising how each engagement either positively or negatively impacts an entire experience. The game enables employees to realize their impact on customer experiences and consider how they can contribute to a smooth customer experience in the future. Designed with the customer journey in mind, the game simulates the stages of a customer journey and is an ideal interactive activity / ice breaker for conferences, events, meetings and training sessions. Each game box accommodates one team of up to 8 players per team and lasts approximately 60 - 90 mins. The Customer Journey Game Bundle contains 6 x game boxes and accommodates a maximum of 48 players per session. At the end of the game, players are asked to share ideas on how to improve the customer journey line with the key pillars of customer experience; being people, processes, and technology. This feedback fosters employee engagement and creates ownership of the individuals contribution to an improved customer journey in the future. Ideal experience activity for conferences, corporate events and customer service training sessions for all levels of employees.