Overview

From the development of an integrated strategy to the implementation and execution of program deliverables, the brand marketer is a full-service, Ottawa-based marketing and communications firm dedicated to supporting Canadian government programs and services on federal, provincial, and municipal levels. The brand marketer has a strong understanding of the unique needs and challenges facing government organizations, enabling us to develop targeted strategies that effectively reach and engage audiences. 5-Step Approach and Methodology 1. Communications Strategy Before starting any work, we construct a robust marketing strategy by crafting and verifying the value proposition, key messaging, and target audience demographics data. This provides a clear understanding and direction for the strategic plan. 2. Strategic Planning Strategies that have clear, measurable outcomes are supported by a comprehensive and actionable strategic plan. The plan is designed to achieve the strategic goals and includes a critical path, Key Performance Indicators (KPIs), and recommended next steps. 3. Design and Development The design and development process commences in accordance with the strategic plan. At this stage, the deliverables begin to materialize and are thoroughly outlined. This is an essential step to guarantee that the deliverables align with the strategy and plan requirements. 4. Project Management Every project is managed by a lead consultant who has over 20 years of expertise in marketing operations, strategic vision, and project management. Government programs and services are delivered with one point of contact and an exceptional focus on organizational value. 5. Flawless Execution With extensive experience, an expansive network, and the capacity to assemble top-notch teams, our programs are delivered by subject matter experts who excel in their fields. We strive to exceed expectations with our consultative team providing execution excellence.