Taywan started offering online shopping services back in 2020 in a stealth mode to help accelerate the adoption of electronic commerce. After 1 year of service the company entirely pivoted its B2C business model to B2B which could make the most significant shift in terms of powering >3 million SMEs in Ethiopia with options like BNPL, Taywan becomes the biggest player in powering the informal trade and restocking for merchants, retails and kiosks.
