Taneira, the youngest retail brand of Titan Company Ltd, aims to bring the women of today, the #BestOfIndiaUnderOneRoof through its fine curation of handcrafted weaves from across the country. The name ‘Taneira’ is derived from two words; ‘Tan’ meaning body and the Sanskrit name ‘Eira’ for Goddess Saraswati, the Goddess of knowledge, art, and craft. Taneira celebrates the diverse textiles and crafts of India, reimagined in apparel for discerning Indian women. It is home to a unique collection of handwoven sarees, beautiful kurtas and embroidered blouses, crafted in a continuous and meaningful collaboration with established weavers, celebrated artisans and Taneira’s design team. From bridalwear to workwear, lighter daytime chiffons to evening silks, Taneira curates sarees across renowned clusters for every occasion. Every Taneira store houses intricate Kanjeevarams and Banarasis, vibrant Maheshwaris, Chanderis and Bengal cottons, elegant South Silks, Tussars and more. In each of these pieces, Taneira’s designers add their own touch. So every saree is one of its kind, just like the women adorning them.
