Overview

Sylvestre was born a marketing research firm in 1972. Raised out of Montreal, our pursuit of consumer knowledge and passion for cultural insights has enabled us to grow into an award-winning qualitative marketing research agency with global reach. In fact, we are proud recipients of two MRIA Best in Class awards for our work with our esteemed Fortune 500 client-partners. As a recipient of the Great Place to Work® Canada and Best Workplaces™ Managed by Women certifications, Sylvestre & Co. prides itself on fostering an environment where innovation, passion and integrity drive a desire for meaningful understanding. In fact, our vision has always been to emphasize quality of life for all stakeholders within the research process; from our participants, to our client-partners to our dedicated and wonderfully curious team. We do this by ensuring quality at each step of the research process using out signature approach. We scope out the research needs of our client-partners, we engage with our participants to build human-scale connections and our team contextualizes the research learning to ensure true comprehension. In our pursuit of meaningful understanding, we are constantly evolving the ways in which we engage with our participants both in-person and online. As behavioral science and the use of cultural anthropology evolve, we are adapting our unique projective techniques, creative exercises and analytical methods to ensure we are getting to the heart of behavioral economics. We also aim to consistently present insights in a way that is engaging and meaningful to our client-partners. For this reason, we provide various avenues for insight reporting, which seek to bring each story to life. Let’s start a conversation. Please visit our website to find out more about our unique approaches and feel free to contact us about any of your qualitative research needs. We look forward to joining you in your pursuit of meaningful understanding.