Overview

For all its ancient history, wine is constantly evolving - so the way we talk about it has to too. Our mission is to shine a light on the lesser-known; the underestimated; the misunderstood. Under the guidance of Founder and Director, Sarah Abbott MW, Swirl Wine Group is powerfully positioned to communicate the stories of wines which are just waiting to be discovered. Based in London, we work globally. We are a multi-national, multi-lingual team with an unrivalled 'black book' of trusted international associates. Our approach is creative, strategic and guaranteed to make a difference to your business.