The SBC exists to champion the growth of the beauty sector through sustainable practices and industry collaboration by: What is the purpose of the Coalition? • To develop a clear strategy, roadmap and initiatives which will accelerate the sustainability efforts of the industry. • Encourage and strengthen links across the industry, communities, voices, and professional bodies to accelerate collaboration, knowledge and bolder collective efforts • Work with government to champion the work of the industry and support the government agenda in the race to net zero • Act to create stronger frameworks and policies for the Beauty sector in the UK • Champion the Green Economy and Green Recovery • Monitor the progress of the roadmap against its goals; and keep these goals and the overall execution of initiatives under review. 3 Focus Pillars • Transparency and accountability: being clear with and activate consumers and others about what sustainability means. • Standards and certification: establishing industry- wide standards that meet the scale of the challenge and ensuring only meaningful certifications are used. • Innovation and tech: harnessing the industry’s excellence in innovation for good and exploring the role this can play in delivering the ambitions of the framework.
