Overview

St Albans Fashion Week is an annual event that celebrates the very best in Fashion and Beauty in St Albans and District. Bringing together the community, not only is SAFW a week long celebration of retail excellence, but it also offers a platform for burgeoning designers and cutting edge artists to promote their exceptional talent. We also offer an abundance of Work Based Learning opportunities for young learners, across over 10 subjects. From pop-up shops to masterclasses with industry professionals, SAFW culminates in two spectacular sell-out Catwalk Shows in St Albans Cathedral for over 1500 guests. SAFW stimulates significant commerce, with some participating retailers seeing an increase of up to 71% on their previous year's turnover. We welcome independent boutiques and international brands to come together to take part in one united event, with brands such as Reiss, John Lewis, French Connection, LK Bennett and Hobbs already taking part annually. Whether you want to showcase your latest collection, launch your brand or even just want be a part of SAFW, we welcome all applications. “I couldn’t believe how enormous a production the Cathedral Catwalk Show was. It was phenomenally well put together and I thoroughly enjoyed it.” -Julia Yule, Executive Fashion and Beauty Editor at Glamour magazine “St Albans Fashion Week is fast becoming a can’t-miss date for the calendar. This year’s show was spectacular, from the glamorous setting in St Albans Abbey to the fabulous mix of designer, vintage and high street brands. And what’s not to love about being able to shop straight from catwalk afterwards with a glass of prosecco in your hand? Plus, St Albans Fashion Week could teach the world’s fashion capitals a thing or two about diversity – it was great to see models of all sizes and ages on the catwalk. A seriously fun night out.” -Angela Buttolph, Editor at Large, Grazia