SROA Capital
Investment ManagementView the employees at
SROA Capital-
Jiang Liu Data Science | Analytics | Predictive Modeling | Business Operation
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San Jose, California, United States
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Top 10%
Christian Cortes UI/UX Designer at SROA Capital-
Fort Lauderdale, Florida, United States
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Rising Star
Humberto A Ramirez Facilities Coordinator at SROA Capital-
West Palm Beach, Florida, United States
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Rising Star
Paul Schwarz Data Analyst at SROA Capital | Excel | PowerBI | SQL-
Deerfield Beach, Florida, United States
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Rising Star
Erik Peterson Director of Rate Revenue Management at SROA Capital-
Raleigh, North Carolina, United States
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Rising Star
Overview
SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.
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