Overview

The Sports Image Rights Expert Limited is a boutique consultancy firm, offering expert advice on the business, tax and legal aspects of International Sports Image Rights/NIL. International Image Rights arrangements have been used extensively during the past decade since they facilitate the commercial use of the sports celebrities’ image rights throughout their movement from team to team and from one country to another while taking advantage of the sports persona’s international exposure in a number of countries. The team of the Sports Image Rights Expert limited, with its vast professional experience in the field of International Sports Image Rights, is here to advise and guide sports professionals, sports clubs and sports agents on how to maximize the value of a sports professional’s image rights in the international sports arena while complying with both regulatory and other compliance provisions. Moreover, the Sports Image Rights Expert team conducts valuations of the Sports Celebrity Image through the use of the bespoke methodology of the APC Brand Evaluator ®. We consider that the Valuation of the Sports Celebrity Image is the starting point for any image rights arrangement as it gives an indication of the commercial value that a sports persona possesses.