Consumers want what is good for them and are increasingly demanding higher quality, more authentic products that respect tradition and good work. They want to know everything about the origin of those products and this includes the people who produce them. Consumers are looking for emerging brands and products that meet their needs and they actively support the makers who respect health, the raw material quality and the enviroment. Traditional grocery distribution was originally designed to meet the needs of a mass market through standardization to achieve cost reduction. A long, opaque, and expensive journey to the shelf that curbs the chances of the smaller manufacturers who can’t easily enter the circuit or grow sustainably. A system that the new digital tools allow to overcome. Spainery is an European-wide export solution with the end consumers in mind. When the most innovative Spanish brands can reach European retailers efficiently, good Spanish food becomes accessible to all consumers who want it.
