SOHO Middle East is a boutique retailer on a mission to represent the next generation of consumers. We specialize in innovative fashion concepts, uniquely curated selections and disruptive on-the-ground and digital campaigns. Our ambition is to transform the Middle Eastern retail landscape by introducing emerging designers and cutting-edge international brands to the region. Our dedicated team brings a unique combination of specialized industry knowledge, unrivaled creativity and entrepreneurial spirit to ensure that SOHO Middle East offers an unparalleled luxury lifestyle experience. The SOHO portfolio began in 2019 with IRO Paris, a premium contemporary bridge to luxury fashion brand based on a love of rock music and chic Parisian women. In 2020, LA-based AMIRI was added, bringing a Californian Rock-n-Roll edge with it. The newest addition is Cotton Citizen, born in Los Angeles and driven by a passion for craftsmanship, sustainability pledge and timeless design.
