Overview

SJ Insights provides best-in-class market intelligence and analysis, proprietary market research services, media planning and buying services, as well as marketing and advertising related consulting services. Media Planning & Buying (Offline/Online) - Media Strategy - Search Engine Marketing (SEM) - Predictive Modeling - Media Buying Supervision/Procurement - Media Audits Social Media - Strategy/Planning - Sponsored Posts/Ad Placement - Social Media Guidelines - Content Curation & Development - Blog Writing - Analysis & Tracking Market Intelligence & Analysis - Competitive Analysis - Target Audience Analysis & Personas Development - Geographic Market Opportunity Analysis - Secondary Research Analysis/Abstract Reports Custom Market Research - Awareness, Advertising, Brand Perception Tracking Studies - Brand Positioning/Ad Concept Testing - New Product Feasibility/Market Viability Studies - Website UX Research - Other Proprietary Research - Omnibus Studies Brand Positioning - Consumer Insight/Experience Audits - Market Analysis/Market Strategy - Brand Benefit Analysis - Brand Architecture - Brand Touchpoint Analysis Ad Agency Search Consulting - Current Agency Performance Evaluation - Developing Request for Information/Proposal Documents (RFI/RFP) - RFI/RFP Distribution; Inquiry Fielding; Analysis/Summary; Evaluation - Facilitating Agency/Finalist Briefing Meetings; Presentations; Evaluation