We’re creating content that talks to women "at that age"! You know the age we're talking about, right? The age where life gets interesting: 🌼 Hormones start doing the cha-cha in women’s bodies. 🥪 Women are the glorious sandwich generation, juggling kids and caring for parents. 🌡️ The peri/menopausal chapter kicks in, and our health needs a plot twist. 🚀 They’re either conquering the career summit or aiming for it. 🗒️ They are penciling yourself into the to-do list at last. 🏋️ ♀️ Health becomes a top priority. 💄 They’re on the hunt for products and solutions. 🧐 Real answers are their thing. 💸 And they’ve got that disposable income They’re ready to put to good use! But wait, there's more... 💔 They’re also facing ageism and discrimination (both gender and racial). 🤬 The marketing and media world has given them the cold shoulder for decades. 🙉 They’ve felt unheard and unseen. But guess what? They’re not invisible, and they’re not staying quiet! Here's the fantastic news, though: This isn’t just any ordinary audience. They are picky, discerning, and unbuyable with catchy labels or snazzy slogans. They demand the real deal, genuine info, and trustworthy resources. Snake oil salesmen? Pffft, they can spot 'em from miles away! They’ve got experience, wisdom, and a clear sense of what's what. They’re up for hearing from brands that genuinely have their back with their products and services. They’re willing to show your support and open those wallets when trust is on the table. How do we know all this, you ask? Well, because we're in their shoes. We're also marketers & content creators, and we've got the inside scoop on how to talk to women just like us. You see, they’re more than just the menopause phase of life – they’re powerful and on the hunt for top-notch health, wellness, and lifestyle products & solutions. We've teamed up with experts & associations that supply us with juicy industry insights to fuel our strategies. Let's work together!
