ServXcellence™ as a way of life How we serve each other is important. We believe that if everyone were to apply the Golden Rule, we would make leaps and bounds in service delivery. The Golden Rule is a moral which says treat others as you would like them to treat you, and it is ‘golden’ because there is value in having this kind of respect and caring attitude for each other. We encourage you to think “service” and not merely customer service.
