Queremos mostrar-lhe boas histórias. Queremos ajudar a contar a sua própria história. São e sempre foram uma das principais ferramentas de comunicação. A narrativa é uma das formas mais eficazes de interação humana. “What’s happening is as surprising as it is inevitable. After centuries of linear storytelling, we are witnessing the emergence of a new form os narrative – one that’s native to the internet in the same way the novel is native to print. Told trought many media at once in a non-linear fashion, these new narratives encourage us not merely to watch but also to participate. Often they engage us in the same way games do. They’re not just entertaining but immersive, taking us deeper. They give us an experience we can transform into our own”. Frank Rose. The art of immersion.
