Overview

The future of fashion being an alliteration is oft over flogged and will appear as the title of many business conferences and articles next year. At a time when the fashion industry has gained a notorious reputation for its environmentally degrading nature, it is important that the future of fashion is not one we wait for, but one we create. Imagine a world where every outfit fits. Not because every customer is spending the amount of money required to tailor and customise outfits to their size, but because through the power of machine learning measurements taken with your phone auto assign you to a category of clothes tailored to the exact measurements of other people but also happen to fit you as well as you fall into a similar size profile. Democratising tailored and custom fashion, with the artificial intelligence. A world where you could rent perfectly fitting outfits for any occasion for a fraction of the cost, look and feel great because not only does this outfit fit well but it also doesn’t damage the world like fast fashion would. On the other side of the coin, a world where an expensive bespoke outfit could buy itself back during its lifetime from the money it earns being rented out to people in similar profiles and being sold to people in a similar size profile when the owner is done wearing it. A world where even as PwC and the Local Data Company identified a net decline of 1,234 chain stores on Britain’s top 500 high streets this year, while US retailers have announced more than 6,900 store closures so far a chain of futuristic fashion stores enabling customers to create a lifelike 3D avatar with photogrammetry, customise outfits, see how the outfits look on their lifelike avatar and check out. This future of fashion though laughable, could be possible only if we create it and that is what we are doing with Scizzor. Scizzor™️ wants to become a collection of fashion products designed with the aim of making fashion mass customised and sustainable.