#SaveMissingGirls popularly known as MISSING, is an award-winning organization that works at the intersection of education, art, and technology to raise mass awareness about sex trafficking to curb its rising figures, impacting vulnerable populations of women and adolescents. Concentrating on two P’s of the UN’s 4P Strategy against trafficking, Prevention and Partnerships, MISSING directly engages with the public, to sensitize them on their role as demand-makers contributing to sex abuse and exploitation and how they can prevent it. MISSING works under its pillar of Empowerment in the Sundarbans, West Bengal which accounts for 44% of reported cases of trafficking in India. It uses skills training, digital literacy, and youth-led advocacy to empower survivors of trafficking and gender-based violence, vulnerable women and girls, and adolescents. Under its pillar of Education, MISSING has developed the innovative Missing Awareness and Safety School Program (MASSp) providing a systematic and innovative curriculum to raise awareness on sex abuse and exploitation in rural and urban schools in India. It has also developed creative storytelling tools such as the Missing: Game for a Cause, the Global Guerilla Art Stencil Project, the Missing Murals with Chatbots, an interactive digital comic Web of Deceit, and the upcoming game Missing: The Complete Saga to reach a wider audience and educate them about sex trafficking, online and offline safety, and related issues. We ask - WHY WAIT FOR A GIRL TO GET TRAFFICKED TO SAVE HER?
