Sap Luxury Goods (S.L.G.) is founded in 2016 and is the distributor of Christian Bauer (www.christianbauer.nl - high-end wedding rings) for the BeNeLux and Scandinavia, Lapponia (high-end silver jewellery) for the BeNeLux and Altieri & St. John (Italian jewellery) for The Netherlands. Steven Sap, the founder and owner, is a jeweller's son and has a broad experience in the watch- and jewellery-industry, especially in the BeNeLux and Scandinavia. After having worked for brands of Richemont like Cartier and Jaeger-LeCoultre, but also for brands of the Swatch Group, he decided to start his own company in 2016, based in The Hague (The Netherlands). With a strong focus on high-end quality, service, 360 degrees marketing concepts, qualitative distribution and knowledge of how to build a brand, he will build SLG to a serious company that will be the distributor of nice brands in the area.
