Sales and Services Marketing | University of Mannheim
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Sales and Services Marketing | University of Mannheim-
Ann-Kathrin Polenz Doctoral Candidate at the Chair of Sales and Services Marketing | University of Mannheim
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Mannheim, Baden-Württemberg, Germany
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Rising Star
Florian Kraus Professor of Marketing-
Rising Star
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Overview
The Chair of Sales and Services Marketing at the University of Mannheim conducts research in the areas of sales and service employees’ behavior and performance, direct selling, key account management, solution selling and customer behavior . Our work has been published in premier international journals like the Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Personal Selling & Sales Management and others.