We as Safi, are leaders in the retail and manufacturing industries. Founded in 2008 by Mr. Zaher Hankeer and Mrs. Safi (husband / wife), on the strong belief in providing beauty needs and creating new values in the market. Safi operates several brands across different business models (both owned & as a franchisee) within the cosmetics & personal care across the MEA region with an ongoing aggressive expansion plan into new markets.
