Experience

Safi

• Kuwait
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Regional Marketing Manager

  • Feb 2023 - Present



Hassan's Optician Co.

• Kuwait
• Hospitals and Health Care
• 100 - 200 Employee

• Online Manager

  • Aug 2021 - Feb 2023

  Structured, hired and trained the newly created online department team members with clear KPIs and Job Descriptions. Set a clear business plan in liaising with respective departments and GM. Renovated the online department's structure from orders fulfilment to customer service and set the strategy for 3 online stores. Increased selling channels by introducing order online and pick up from store approach utilizing customer service team. Implementing a Customer Engagement software to increase customer retention and maintain market share. Setting up the analytical aspects of the digital marketing campaigns in liaising with our digital team. Show less



Becon

• Kuwait
• Technology, Information and Internet
• 1 - 100 Employee

• Manager of Operations & Marketing

  • Aug 2018 - Aug 2021

  Setting the overall strategy for an upcoming online market place with business plan creation, budgeting and forecasting. Created the brand identity, guidelines, and registered Becon as a global Trademark. Established a consistent strategy and marketing approach from segmentation to execution. Hired, trained and developed a team of 10+ individuals spanning over all divisions from HR to IT while establishing JD's. Led the Research and Development team in creating the UI/ UX design of the application, CNA document, and set up the developers agile work environment. Created the Vendors agreement, SLAs and internal process for smooth digitalized onboarding process. Established on-going win-win relationship with vendors and secured 50+ vendors on a consignment basis. Set-up operational process from technology to delivery and led the team to delivering monthly targets set by management. Setting up a sister company (Agency) Blive with the following responsibilities: Established the overall marketing agency set-up and processes from SLA's to operational procedures and client management. Hired a creative team of 4 to initiate agency activity with 1 account manager via head hunting candidates. Created agency roadmap and growth strategy from establishment to future expansion plans and online-selling. Set up the agency USP, identity, and overall customer acquisition strategy. Acquired multiple clients across Retail, Mobile Applications, Consultation Groups and led the team to manage their accounts. Established a partnership with Lebanon-based Music Producer to serve customers with customized music to match their identity. Show less



Maserati

• Italy
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Maserati Marketing Manager

  • Mar 2017 - Aug 2018

  Led Maserati Kuwait marketing, PR, CRM, and events in liaising with all departments from car preparation to after event coverage. Worked with Maserati Kuwait sales team to achieve record-breaking achievements in 2017-18 in sales and after sales. Introduced first-ever Maserati Fashion Show in Kuwait - Al Hamra tower in coordination with Maserati Regional Office. Coordinated the full new Al-Zayani website project with UK-based GForces from creating content to coordinating data entry. Managed consistent PR exposure across local news outlets with minimum cost by establishing long-term relationships with Media representatives. Was the lead of Al-Zayani Corporate projects with coordination across multiple departments to implement company-wide projects. Show less



LSH ( Homaizi Group)

• Retail
• 1 - 100 Employee

• Assistant Marketing Manager

  • Jun 2016 - Mar 2017

  Successfully launched Lillywhites Hawally store and managed event preparation with store staff and management Responsible for weekly internal newsletter covering all of LSH brands and individual brand P&L reports and ROI reports. Verified all LSH brands accounts on Instagram & Facebook including AlRifai, Destination Maternity, Franklin & Marshall. Liaised with respective franchises the implementation of the set guidelines in-store and across multiple brands. Successfully launched Lillywhites Hawally store and managed event preparation with store staff and management Responsible for weekly internal newsletter covering all of LSH brands and individual brand P&L reports and ROI reports. Verified all LSH brands accounts on Instagram & Facebook including AlRifai, Destination Maternity, Franklin & Marshall. Liaised with respective franchises the implementation of the set guidelines in-store and across multiple brands.



Alshaya Group

• Kuwait
• Retail
• 700 & Above Employee

• Multichannel Marketing Executive

  • Oct 2014 - Jun 2016

  Successfully managed and liaised the Instagram & Twitter verification of worldwide brands such as Starbucks KuwaitEstablished an on-going relationship with Facebook to improve digital ads performance by maximizing budget ROILiaised with regional brands new ads implementation across multiple platforms such as Youtube and Instagram adsMember of Alshaya loyalty program set up and implementation which included technical and operational aspectsAssisted in establishing Alshaya influencers project team and created on-going relationships with Class A influencers Show less

• Regional Training Officer

  • Oct 2012 - Sep 2014

  Lead the on-going induction process for all Alshaya new joiners on a weekly basis for a 3-day course covering corporate policies.Created the first training program for Muji Brand store staff to enhance up-selling and cross-selling skills.Developed an intense VIP customer training program for Harvey Nichols Kuwait to ensure brand image reflection in-store.Worked with Starbucks Kuwait team on locally tailored training material for their respective staff.Prepared and presented weekly soft-skills trainings to a variety of Alshaya customer-facing employees. Show less