Roobop is at the forefront of new social media. It has extraordinary potential to generate trillions of dollars for charities across the world whilst delivering a positive and engaging platform for social media users globally. Roobop is built on an opportunity that’s been hiding in plain sight. Globally, annual charitable donations total around $1.5tn. Digital giving represents 85% of global funding. Over 90% of digital interaction is on social networks. There are nearly 4.3bn social media users in the world. And yet just 1% of digital giving happens on social media. It doesn’t take Einstein to join the dots: the question is not why but but when, and we say that now’s the time. In our increasingly cash-free post-Pandemic society it’s a gap begging to be filled. Roobop offers a mainstream social UX with all the fun and sharing but with two big differences. One: every like means a microdonation to any registered charity. Two: triple lock safety measures protect users from spam and trolls. So you get all the good stuff with none of the empty dopamine or dodgy bits. The brainchild of Britain’s leading charity fundraising recruiter and a team of digital experts, roobop grows out of psychological insight, decades of experience and a clearly demonstrable need. Roobop has been built to functional level and tested, demonstrating better results than we had anticipated. Based on early stage market testing, the minimum donations generated for charities over five years will be over £1bn. The likelihood is that they will exponentially exceed this conservative calculation. Contact us to find out more about our background, the successful testing programme, funding opportunities and what happens next.
