Overview

Rising-Gen are the leading partner for building businesses for the Rising-Generation of mass-affluent consumers. This audience is predisposed to premium propositions from brands with shared values and an understanding of what cultural relevance means today. Alongside Rising-Gen consultancy is a specialist capital-investment proposition, Rising Gen Capital, a real-world MBA for the rising-generation looking to deploy capital in a meaningful and collaborative way, learning from a community of like-minded investors and de-risking their entry into business building, growth and exit. A join venture between Zag & Adoreum.