Overview

Richards main concern is not “to be fashion”. The brand has a solid place on the market as “style”. Today, we can speak of a “Richards Style”, with everything this word implies. Richards means not being subject to trends, to an “up-to-date” tendency. Richards means knowing how to feel relaxed, comfortable and well dressed; means being neither “under” nor “over”. It’s a lifestyle that matches a way of acting and thinking, a philosophy of being that defines a vision of the world. Richards synthesizes, very clearly, an attitude, a way of being, much as a look can sometimes be illuminating. Why should we try to define Richards, when it’s so much better to see, and thus to know, to become conscious of what style really means?