Society’s most well-intended efforts to solve sustainability challenges have not yet achieved the expected gains due to rebound effects, which are negative unintended consequences of interventions that arise due to induced changes in system behaviour. REBOUNDLESS aims to develop the reboundless design theory, a paradigm shift in design science that will establish the scientific knowledge for preventing rebound effects through novel methodologies, simulation models and strategies for the design of reboundless solutions (i.e., products, product/service-systems and socio-technical systems that are resilient to rebound effects). Never before has there been a stronger global focus on solving the pressing sustainability challenges, but the expected positive societal impact will not be achieved unless rebound effects are prevented.
