Overview

A new industry body, Radiocentre Ireland, is being established to promote our indigenous radio sector with the aim of achieving growth in advertising investment on Irish radio. Primarily a business-to-business focus, the purpose of this new body, made up of industry leaders, is to: • Grow the share of radio in the overall commercial marketing environment and seek to make the medium an essential choice for advertisers and marketeers • Establish reliable information about the value and scale of the radio market in Ireland and source, maintain and provide a trusted source of ongoing information about the size and value of the Irish radio market • Use research to demonstrate the value, effectiveness; flexibility and impact of radio and provide relevant case studies to advertising agencies; marketeers and direct clients • Ensure that measurement tools used in relation to radio are effective in representing the strength and impact of radio and toward that end represent the position of the membership of the organisation in appropriate contexts, for example the JNLR Management Committee • Improve standards of understanding and awareness of the scope and impact of radio and its benefits as a marketing medium • To ensure that radio practitioners can respond, adapt, and adjust to the changing needs of the market in Ireland, undertake training and education initiatives to improve levels of practical skills, creativity, and innovation • Seek to attract new talent into the industry and undertake initiatives to foster and develop interest in radio and careers in the commercial aspect of the medium through targeting activity at Schools, Colleges and Training organisations • Where appropriate, represent an agreed position