Overview

RACE management is a consulting firm specializing in sponsorship sales, marketing-communication and event organization. RACE is the abbreviation of the Research, Analysis, Communication and Evaluation which is a formula widely used in marketing-communication and which also sums up the services offered such as specialized consulting in marketing-communication, sports marketing, representation and sponsorship sales, as well as sponsorship sales tools development. Its founder Erik de Pokomandy is a recognized expert in sponsorship with more than 20 years of experience in the field having represented many Olympic and professional athletes, working for organizations such as Formula 1 Grand Prix of Canada and Quebecor (GESTEV), in addition to teaching sponsorship and event organization at the Université de Montréal since 2009. RACE offers its expertise to both properties and sponsors in their quest for success. RACE also provides smaller organizations with the development of sales tools and coaching to improve the effectiveness of their sponsorship sales.