At R-Squared, we are a global influencer marketing agency based in Cape Town, South Africa, specialising in designing and managing customised projects for top brands and agencies worldwide. Our expertise lies in creating integrated campaigns that range from tactical strategies to fully integrated approaches within the media mix. We optimise costs and support conversion objectives, ensuring the best results for our clients regarding awareness, performance, and conversions. Our disruptive approach to influencer marketing starts with a top-down perspective, connecting each aspect of the campaign with the broader media mix. No matter how unique your strategy is, we are experts in identifying, vetting, and securing your project's best influencers/creators, anywhere in the world. This flexibility allows our clients never to compromise on only those influencers/creators in a book/portfolio/database when better-fitting influencers/creators might be out there. Working closely with the chosen influencers/creators, we collaborate on individual missions within the context of the high-level strategy. This approach guarantees the creation of authentic content that establishes a powerful emotional connection between the audience and the brand through compelling storytelling while also protecting brand equity. Our experience spans all B2C industry segments and B2B sectors. Whether we collaborate directly with brands and their agencies or act as a third-party agency supporting their lead, media, PR, or creative agencies, our commitment to providing a high level of integration and global expertise sets R-Squared apart as the go-to agency for impactful, results-driven influencer marketing campaigns.
