user

R&A Filmography

Broadcast Media Production and Distribution
img No Team Available

Overview

We are a next generation video production and marketing services agency dedicated to facilitating every stage of the real estate leasing and purchasing processes. Our unique value proposition relates to the creation of professional, immersive digital experiences where buyers/tenants can connect with professional service providers such as mortgage lenders, attorneys, home insurers, and financial advisers to simplify and expedite the leasing/purchase of property. In addition, we also offer aerial video production services using drones that can engage the prospective tenant/buyer with a comprehensive, landscape view of the entire property and its surrounding amenities. The gap we identified in the market relates to how 85% of businesses presently have in-house staff and resources to produce video content, yet our randomized search of 100 high-end residential properties for sale on Zillow yielded only 7 listings with videos. Of those 7 listings with videos, all consisted of rudimentary walk-through videos often with sequential still images as opposed to a walk-through experience. Even more telling, most of the multi-million dollar properties did not have even these basic videos. According to Bold Content, listings with videos receive 403% more inquiries than those without. Our objective therefore is to address this gap through engaging, interactive videos that not only showcase properties, their surrounding amenities, and the neighborhoods they are located in, but also provide virtual purchase guides that connect them with buyers, sellers, mortgage lenders, home insurers, attorneys, financial advisers, and other businesses. In this way, we are not only showcasing real estate properties in their best light but also facilitating a smoother, simpler, and more comprehensive leasing or purchase experience that expedites real estate sales cycles. Our two value propositions are therefore both distinct and intertwined. Clients can choose to have a traditional, professional video produced for their real estate property which will enhance the leasing or purchase of property. In addition, they can also opt for an integrated marketing package that connects prospective tenants or buyers to all relevant, curated professional service providers throughout the process of leasing or buying the property. Put succinctly, we might be described as a virtual Zillow experience embedded within a Home Advisor recommendation service offering for professional service providers along the real estate leasing and sales cycle.