Founded in 2008 PYUA stands for pioneering circular outdoor fashion. By 2025 the whole collection will be circular. This is the goal we are striving for. We do this for the planet and the people. We want them to have the last jacket they will ever buy. PYUA sustainability system is based on our design principles from the fabric selection to the design of each product – always having the end-of-life strategy in mind. Our products allow a versatile, unseasonal, and sports-independent use. For every occasion from the mountain to the city.
