We are independently owned and directed, and committed to running an ethically conscious, human-centred business, with values that we all hold dear. We are concerned by the threat of Global Warming and are strong believers that every company has a responsibility to be sustainable, we are dedicated to being a carbon neutral company. Our intention is to support and nurture the food and drink industry through innovation and pushing new ideas and eventually breaking the firm grip the major players have on the drinks industry, starting with vodka. Below is a little insight in to how we got to where we are today... The year is 2016, Andy Murray has just won Wimbledon, her majesty the Queen has just turned 90, Leicester have just won the premier league, and we were looking at the back of our drinks bottle and reading a long list of ingredients we couldn't spell alongside unnatural flavourings, artificial preservatives and who knows what else. This all felt a little alienating and something we thought was surely unnecessary (nor can it help the hangover!). In that moment, we thought, why can't we do something about it? And from then onwards we've not looked back. Consequently, work began to bring something different to the market. Now, after years of comprehensive recipe development we have our first, flagship product, introducing... PURE Vodka. Nothing More. A vodka, brilliantly taken back to it's purest form. It's a simple, ultra-premium, organic vodka. It is not made with any ingredients we cannot spell, but instead, 100% natural ingredients and, of course, made with no artificial flavourings, no sugar, no preservatives, no additives and no carbs. PURE Vodka is made in the UK, using techniques to distill to the equivalent of ~100 times the purification of traditional pot still distillation. This enabled us to develop a flavour far superior to our mass produced competitors. This truly is vodka in it's purest form. Plus, it's vegan friendly and gluten free.
