Overview

Protea invests in a carefully curated and focused portfolio of small- to mid-sized category disrupting consumer brands. We are dedicated to the enhancement and sustained growth of our portfolio brands by linking the founding leadership team with the capability of its network of experience operating professionals and intelligent capital. Funded by family office capital, we take a patient, entrepreneurial and strategic approach to building consumer brands for enduring relevancy and consumer covetability. The fund firmly believes in the power of brands, the vision of founders and the ability of strategic partnership combined with patient capital to achieve enduring brand momentum and value creation. Protea seeks to make investments in a focused portfolio, comprising $10 million to $50 million invested per company, across branded consumer categories including home, accessories, personal care/beauty, health & wellness and other consumer categories. For additional information on Protea, please visit www.proteainvestments.com