Play Their Way is a movement of coaches, organisations and people working to champion every child's voice, choice and journey in sport and physical activity. The Children’s Coaching Collaborative (CCC) have launched ‘Play Their Way’ to transform the way children and young people are coached in sport and physical activity, prioritising their rights, needs and enjoyment in a ‘child-first’ approach to help increase activity levels. The campaign is funded by Sport England and The National Lottery and is led by the 17 partner organisations that make up the CCC.
