Overview

How can we combine two trends to create positive change? In 2016 Google showed a 90% increase in ‘vegan’ searches. Hampton Creek is a company that's valued at 1 billion and Bill Gates is an investor. Their core product is vegan mayonnaise. Every day new vegan cheeses and 'meat like' burgers are hitting the market. The vegan & vegetarian population in Australia is now at 11% and growing (as of 2016). Clearly there's a huge demand for plant based and ethical businesses out there. At the same time, social media and mobile usage are at an all time high. For example '69% of digital media time is spent on mobile' - comScore (2017) 78% of consumers made a purchase on their mobile device in 2016 and even more in 2017 Facebook is now at over 2 billion monthly active users and Instagram has over 800 million. So the question is: How can we connect the two? How can we use social media and online marketing trends to help vegan friendly businesses grow and connect them with more potential clients? That's what Plant Powered Marketing is all about. The mission is to make plant powered mainstream. To make it normal to eat plants. To make vegan businesses more accessible to everyone. That's why we connect your plant powered business to more people through social media & mobile marketing, and drive business goals.