The reach can be incredible. If your content is engaging and valuable, it can be re-pinned again and again to different users' boards and continue to drive consumers back to your website. Pins have a much longer lifespan than Tweets or Instagram posts. This longevity makes them a particularly powerful asset. Pins can show up in a user's feed months after initially posted. Pinterest drives purchases. According to Pinterest’s Feed Optimization Playbook, 83% of weekly "Pinners" have made a purchase based on the content they saw from brands on Pinterest. All of which is to say — a paid advertising strategy for Pinterest isn't such a bad idea and could help bolster your organic presence by gaining traction with potential buyers and improving brand recognition.
