Marketing and sales need to work together to determine the essentials role that each department will play - who is responsible for what and how these activities will contribute to revenue growth. Marketing can help sales develop their customer acquisition strategy and provide information and services to strengthen customer strategy at every step through the customer's buying process, including closing deal. Vaccaro Consulting is a consulting firm specializing in Smarketing aimed at increasing high-quality lead generation in sales, training and revenue growth through sophisticated sales and marketing alignment.
