Overview

Parker Insights is a custom marketing research firm that’s spent the past 30 years helping build some of the world’s favorite brands. Best known for its innovative methods, Parker combines the strongest elements of quantitative and qualitative techniques in a real time learning environment. This blended approach creates superior value for its clients by expanding learning, compressing cycle times and enhancing return on investment. With expertise in shopper, consumer and category insights, Parker helps its clients optimize performance in the areas of market opportunity, product innovation and customer communications. The company’s home page is parkerinsights.com.