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Parcels Project

Food and Beverage Retail
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Overview

Welcome to Parcels Project! We are extremely excited to share with you our side project turned delivery business. We are combining our experience in the industry with our passion for our culture into a story told by dumplings. - Alex is a seasoned food and beverage operations leader drawing his inspirations from his Asian-American upbringing along with his storied work experience at industry leading food and beverage companies and food tech startups alike. More recently Alex has been the Director of Ops at a food tech startup and is currently managing the global culinary programs for Tesla. Alex helped build Parcels from the ground up using his operational background in the food industry as a framework for the growth and development of this brand. Will is the brains behind the flavors, she has worked her way through international Michelin restaurants and local New American joints along her journey. More recently she has honed her skills as an R&D Chef for a food tech startup, followed by heading up the culinary operations for a catering company in the East Bay; currently Will is a R&D Chef at The Culinary Edge - a premier restaurant consulting company in the Bay Area. Will draws her inspiration from her depth of culinary knowledge as well as her upbringing in Thailand. Together they have conceptualized Parcels as their passion project in telling their narratives of life through hand-wrapped dumplings. Nostalgic flavor profiles, top quality ingredients and a commitment to locality are the values they hold close to this project. Parcels aims to break barriers and challenge the norms while honoring the traditions of our past. Parcels is female founded and AAPI owned.