We are a Retail Architecture and Design (for social and commercial spaces) office. We think and define sales and meeting places by proposing innovative and original design solutions. We carry out projects for different commercial fields, with an approach oriented towards constant experimentation and the search for innovative technical and formal answers. Since 1999 we have been involved in designing places and spaces for commercial and social purposes, basing our thinking on three elements, essential for us: places, things, people. Having always as an objective the exaltation of these three values, we work focusing on the customer’s needs to create engaging, effective and aesthetically satisfying Retail and Interior Design experiences, basing our Art Direction on multidisciplinary skills, research and experimentation of never predictable design solutions. Located in the Venice Scientific and technological park, we are a company of young Architects and Designers who, with enthusiasm and irony, work on behalf of the retail sector to innovate the area of fashion, home, food, style. We have been defined a research and project lab distinguishing itself on a international scale as one of the most advanced poles of activity and thought, with the aim of proposing new CONCEPTS in Retail Architecture, Interior Design and Retail to face the evolution of international markets. We make research work integrated with innovative methods which lead to the definition of new FORMATS, mixing experiences matured in different sectors of business and able to propose work plans based on inventive and original research, to supply a strategic applied consultancy, bringing together a high level of thought with a wide possibility of operative applications. During the years PL+RD collected several awards and acknowledgements. The main design stories are published by Electa on PaoloLucchetta+RetailDesign Works book (Coop, CalvinKlein, Gas, Caractere, Chicco, FifaShops 2006, Coin, etc.).
