Ott Communications is an insight-driven, retail-focused marketing and advertising agency that specializes in building long-term brand value while driving next-day sales. For more than 50 years, our energy and focus has been on creating comprehensive, and cohesive marketing programs that achieve measurable results for our clients. Today, as communication platforms continue to fragment and previously proven forms of marketing are less and less effective, we have evolved our go-to-market approach. This is where our proprietary Retail Geo-Zoning (RGZ) Mapping and analysis comes in. Our method builds upon our vast database of hyper-local targeting zones generated through the powerful integration of multi-dimensional profile, behavioral and transactional data in order to identify, locate and connect with high-potential consumer segments at a campaign-specific level. Using RGZ, clients can precisely and efficiently maximize the impact of their advertising by focusing dollars and ad impressions on pockets of consumers who have the highest propensity to be in the market for a specific product, and live or commute through local store trading areas. In the end, we believe that our job is to not only convey information — but to compel individuals to act on that knowledge.
