NOVELA is Singapore's first international multi-brand beauty retail store. We focus on the integration of international popular products and provide consumers with a time and money-saving shopping experience. We have three retail stores in Singapore and the biggest flagship store will be open in SingPost Center in June 2018. Our retail store are designed with its revolutionary concept of providing modern, comfort and style together with calm and relaxed ambience for customer to maximise their shopping experience. Our Story Established in 2012, NOVELA aims to be the largest multi-brand beauty house in the heart of Asia Trade, Singapore. We started up the first retail store in Suntec City with an area of 1000 sqft in April 2013. Unveiled the second retail store in IMM Mall, the biggest outlet mall in Singapore in July 2016. Set up the third retail store with an area of approximate 1500 sqft is in June 2017 in NorthPoint City, the biggest mall at residential area in Singapore. About our Logo The NOVELA logo mainly symbolises the meaning of beauty and elegance of woman. The name come from Spanish word “La Novel”, the story. It aligns with the corporate philosophy, “ Inner Beauty is the True Beauty of Woman”.
