Established not long ago, headquartered in some fun and “hey, why not?” in 2012, we set out to embrace the place we know and love. Since, we’ve been creating clothing, making goods and building community for people, both near and far, with an up north state of mind. (Or, ‘tude, as our mothers like to call it.) We’re fierce believers that there’s something truly rare, unmistakable and downright special about Minnesota and places like it. It’s something we’re equal parts honored and humbled by season after season, day after day. We’re not keen on favorites, but if we had to choose one, we’d say the sense of community is what we’re fondest of when it comes to hailing from these parts. We’re the first to offer a shovel when the snow piles up and the last to graciously accept any kudos. Our niceness is world-renowned, our toughness a fable found only in the nonfiction section. So, for us, this is way more than a business. It’s an homage to this place. A land that’s wild and true, yours and mind, our heart and our home—one we’re gosh darn proud to share with you.
