Overview

Neuromarketing is the next generation of market research, and the most accurate method of gaining customer intelligence. The aim of Neuromarketing is to understand customer behavior and to be able to predict, as much as possible, their future purchasing decisions. Noesis Neuromarketing offers several corporate services, like seminars, training, and pre & post product development research. Noesis Neuromarketing is the first and only neuromarketing research company in Cyprus that increases marketing performance by targeting the decision making part of the customers' brain with a unique methodology that utilizes the latest neuroscience studies to improve marketing and sales process, a company's people and their performance. For example, it is now possible to produce neural focus-group approaches to certain aspects of branding, desirability, and so on. Such approaches could in principle be cheaper and more reliable than other focus group methods. The three key metrics we measure are engagement, attention, and memory. We're able to measure levels of positive and negative emotion as well. A company would want to know if its brand elicits a particular emotional response, if it's positive or negative at a particular point in time. That is invaluable information for marketers because it takes a lot of guess-work out. Companies do not have anymore to launch a campaign and cross their fingers hoping they know what their customers feel and what they want. Noesis Neuromarketing : Gain an insight into your consumers' decision making process and achieve your marketing goals. Invest in exploring the brain and be the first to utilize the marketing strategies of tomorrow...today!