As research video producers, we've spent almost a decade traveling across the US and the world with you, from airport lounges to facilities and back again. For almost a decade, we’ve traveled across the US and the world with you, from lounge to Marriott to facility and back again. We’ve had our fair share of Keurigs and overpriced fruit platters. We’ve taken unused workout clothes on more trips than our spouses. We’ve shined together under fluorescent lights and heard you laugh behind the glass, hoping that no one heard in front room (we did). Somewhere along the way, we became curious, “Why don’t more clients run groups online?” The answers were always “It’s just not the same,” or “There are always tech issues.” But what if someone made a platform that didn’t look like the first operating system ever invented? What if it had high quality video and all the features you need? What if it simplified everyone’s workflow and allowed you to do things that you couldn’t do in person? We got to work doing what anyone who had spent over ten thousand hours in qualitative research would do… qualitative research. We questioned, we probed, we investigated and then we executed. The result is Mycroft. Having a truly beautiful, feature-rich, and easy to use platform is all the more important today due to the pandemic. We hope our product delights you and your clients so that no matter what happens in the future, online qual will have its proper place in your research toolkit.
